Tuesday, February 20, 2007

Fake drug, fake illness -- and people believe it!

Another hoax site, this one with an art exhibit too! The hoax site itself is at http://www.havidol.com/. An article about it is Fake drug, fake illness -- and people believe it!

From the site:

A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.

drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.

But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.

"People have walked into the gallery and thought it was real," Mahmood said in an interview.

1 comment:

KC said...

Medical and technical jargon are easy to pass off as real to those who wouldn't know better. Add in an advertisement or convincing website, and it's even more real. The average person will fall for phishing emails too.