Tuesday, August 14, 2007

Study: Food in McDonald's wrapper tastes better to kids

Well, I do not find this to be surprising. CNN has an article titled Study: Food in McDonald's wrapper tastes better to kids. Carrots in a McDonald's wrapper taste better to kids than carrots without a McDonald's wrapper!

The article notes, "Anything made by McDonald's tastes better, preschoolers said in a study that powerfully demonstrates how advertising can trick the taste buds of young children. In comparing identical McDonald's foods in name-brand and plain wrappers, the unmarked foods always lost. Even carrots, milk and apple juice tasted better to the kids when they were wrapped in the familiar packaging of the Golden Arches. The study had youngsters sample identical McDonald's foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test."

I wonder how this impacts information literacy and Web evaluation skills? Do students automatically trust information on some sites based on previous marketing exposure? Can corporations over time build trust in their brands to such a degree that information on their Web sites seems better to some surfers? Might make for an interesting study.

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